Whether you are redoing your existing website, or creating a new website, it is worth the time spending at least a day brainstorming on what you are trying to achieve with this new endeavour.

Online marketing comes in a number of different forms: SERP, SEM and SEO - These are all terms that you have possibly heard. It’s important to know that they are not one in the same. They all stand for different things, and help your marketing and search engine visibility in a very different way. Here are the basics to help you understand the differences between the three.